OK, so Yes He 
IS a Living Legend.  Hell, he even has a Freeway Named After Him!!!
He's Had the only Perfect Season in Football.
His Steakhouses make the Perfect Steak (mmmmm the Porterhouse, said ala Homer Simpson)
Now, Don Shula is trying his hand at The Perfect Burger...The Shula Burger! 
Set to debut right here at his new flagship Shula Burger restaurant at Postcard Inn and Marina at Holiday Isle!
So 
VERY Happy to see Holiday Isle coming back with a vengeance!!! A Major part of my, and many of our lives down here.
Check out this article in 
Forbes.com
"NFL Legend Don Shula Tackles Burgers And Fries
  | 
| Miami Dolphins Coach Don Shula celebrating his record 325th win.  |  
 | 
The winningest coach in NFL history, Don Shula is  also the only one  with a perfect season on his resume. Shula’s Miami  Dolphins won  Superbowl VII in 1972 and went 17-0 on the year. This was  the highlight  of perhaps the greatest coaching career ever, one that  began after a  lengthy stint as an NFL player for the Cleveland Browns,  Baltimore  Colts, and Washington Redskins before switching to management  and  winning two Superbowls with the Dolphins en route to 347 career  wins, a  record that still stands today. Shula retired from the Dolphins  in 1995 but hardly retired, trading  the pigskin for cowhide and  opening the successful Shula’s Steakhouse  chain, a carnivore’s paradise  that competes directly with the likes of  the Palm, Ruth’s Chris, and  Morton’s in the high-end red meat national  arena.
The coach has enjoyed the same kind of success in the restaurant business that he did in the NFL. There are now 
16 Shula’s Steakhouses nationwide, plus 
another 16 under the Shula’s 2 Steak & Sports, Shula’s On the Beach, Shula’s Bar & Grill, and Shula’s Grill 347 (get it?) labels.
Despite  all the teams he played for, and all the teams he coached  with, Shula  is inseparable from Florida, where he is and will always be  football  royalty, so it is only fitting that his newest concept is  debuting in  the Sunshine State. Next week (December 12) will see the  opening of the  first Shula Burger on Islamorada in the Florida Keys. As  Shula notes,  “South Florida has been the backdrop for much of my career  on and off  the football field, and this location captures why so many of  us call  it home.”
The new restaurant is part of the new 
Postcard Inn Beach Resort & Marina at Holiday Isle. This hotel is a sister spinoff to the historic 
Postcard Inn at St. Pete Beach on   Florida’s Gulf Coast, a historic icon more than half a century old,  and  was created by an $11 million facelift of an existing hotel.  Islamorada  is a world-renowned sportfishing destination, and one of the  things  that makes the marina here appealing. The hotel is trying to  maintain a  low key and laid back Florida Keys feel while offering  modern  technology, amenities and luxury rooms – in other words, your  iPad will  get WiFi but you can go to Shula’s Burger in flipflops.

The   burgers will be made from a proprietary beef blend including ground   short ribs and brisket, and clearly a fan of the pun, one of Shula’s   signature ingredients is “perfect seasoning.” The menu’s highlight reel   includes The Don, combining two American classics, a burger and a hot   dog, on one bun with pickles, onion sauce, American cheese, ketchup and   yellow mustard. More stylish and esoteric is the Wine Country, topped   with roasted peppers and tomatoes, fresh goat cheese and balsamic   greens. The burger offerings range from standard to surprisingly   inventive, the appetizers reflect the flavors of the tropics and   Caribbean basin, and it’s cheap, with burgers from just $6.99.
For  now the only place to try the burgers is at the Postcard Inn, and  for  his legions of Miami area fans, that is not a tough road trip. If   successful – and who would bet against the combination of a famous and   beloved sports figure with a proven track record in beef-centric dining   teaming up with America’s favorite food? – 
Shula’s Burger will be franchised   and rolled out across the country. So if you can’t get to Islamorada   anytime soon don’t fret – I have a feeling Coach Shula plans to bring   his burgers to you."
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